Homogenous in business, in advertising there are always supply and demand. With the predicted 44 percent growth rate in Smartphones using according to ABI research, and with about 2 million online the likely ROI for business utilizing digital advertising has grown substantially.
As added and additional businesses both large and small see the unrealized in digital advertising, the need for sophisticated technology to both optimize and control the increased ad evaluation has risen. One technology, supply-side platform (SSP) is an small business advertising that is on the supply side of ad inventory helping publishers to help sell leftover inventory.
Demand side publishing is just that a chance for advertisers to bid on impressions. An impression is demographic information about a user that would potentially see an advertisement. Based on the type of ad and the impression data the advertiser will either bid higher uncertainty lower based upon how the advertisement fits in with the impression. Note: RTB, or real time bidding is what advertisers use when bidding on impressions. Hypostatise time bidding allows advertisers to bid in real time often done in seconds, if an impression match fits to their advertisement.
An illustration of impression bidding: An impression of male in his early-mid twenties pops up, recent college grad looking to move into his own apartment soon. An advertiser who working for a company that specializes in affordable furniture geared toward young grads but also has an affiliation that allows for buying discounted electronics when purchasing the furniture.
Another advertiser may command on the equivalent twenty something recently graduated college male, who advertisement is geared towards clothing for twenty something males. Here, the advertiser, advertising for small businesses with the furniture and discounted electronics would most likely bid higher for that impression, because the impression demographics match to the advertisement and products.
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